What is Digital Marketing?

Definition of Digital Marketing Digital marketing usually refers to marketing campaigns that appear on a computer, phone, tablet or other device. This can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts. Content Marketing Content marketing is a major factor in SEO. The goal of content marketing is to attract people who eventually convert into customers. But it works very differently than traditional advertising. Rather than enticing prospects with potential value from a product or service, it provides value for free in the form of written material. As effective as content marketing is, it can also be difficult. Content marketing writers must be able to rank high in search engine results, as well as engage the people who will read the content, share it, and further interact with the brand. When content is relevant, it can establish strong relationships. Search Engine Optimization Search Engine Optimization, or SEO...