What is Digital Marketing?

Definition of Digital Marketing

Digital marketing usually refers to marketing campaigns that appear on a computer, phone, tablet or other device. This can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts.

Content Marketing

Content marketing is a major factor in SEO. The goal of content marketing is to attract people who eventually convert into customers. But it works very differently than traditional advertising. Rather than enticing prospects with potential value from a product or service, it provides value for free in the form of written material.

As effective as content marketing is, it can also be difficult. Content marketing writers must be able to rank high in search engine results, as well as engage the people who will read the content, share it, and further interact with the brand. When content is relevant, it can establish strong relationships.

Search Engine Optimization

Search Engine Optimization, or SEO, is technically a marketing tool, not a form of marketing in itself. 

In SEO, there is no quantitative rubric or consistent rule for ranking high. Google changes its algorithms almost constantly, so it is impossible to make accurate predictions. You can closely monitor the performance of your page and make adjustments accordingly.

Pay-Per-Click Marketing

Posting an advertisement on any one platform, then when a user clicks on that advertisement, then it is called PPC to pay for every click. The full form of PPC is Pay-per-click.

Each PPC campaign consists of 1 or more targeted actions that the audience has to complete once they click on an ad. These operations are known as conversions, and they can be transactional or non-transactional. Making a purchase is a conversion, but so is a newsletter signup or a call made to your home office.

Whatever you choose as your targeted conversions, you can track them through your chosen platform to see how your campaign is performing.

Affiliate Marketing

Affiliate Marketing lets someone earn money by promoting another person’s business. You can either be a promoter or a business that works with a promoter, but the process is the same in both the cases.

It works by using revenue sharing model. If you are an affiliate, you get a commission every time someone buys an item you promote. If you are a merchant, you pay the affiliate for every sale they help you with.

Email Marketing

The concept of email marketing is simple – you send a promotional message and hope that your prospect will click on it. However, the implementation is much more complex. First, you need to make sure that your emails are as desired. That means one that does the following:
• Individualizes the content, both in the body and in the subject line
• States clearly what kind of emails the subscriber will get
• Offers a clear unsubscribe option
• Integrates both transactional and promotional emails

Email marketing is a proven, effective technology in itself: 89% of professionals surveyed have named it as their most effective lead generator. It can be even better if you incorporate other technologies like marketing automation, which allows you to segment and schedule your emails so that they can more effectively meet the needs of your customers.

Social Media Marketing

Social media marketing means increasing traffic and brand awareness by engaging people in online discussions. The most popular platforms for social media marketing are Facebook, Twitter and Instagram, LinkedIn and YouTube.

Since social media marketing involves active audience participation, it has become a popular way to gain attention. It is the most popular content medium for B2C marketers at 96%, and is making a mark in the B2B space as well. According to the Content Marketing Institute, 61% of B2B content marketers increased their use of social media this year.

Social media marketing provides built-in engagement metrics, which are extremely useful to help you understand how well you are reaching your audience. You get to decide what types of interactions matter most to you, whether it means the number of shares, comments, or total clicks on your website. Direct purchases may not even be the goal of your social media marketing strategy. Many brands use social media marketing to initiate a dialogue with the audience instead of encouraging them to spend the money right away. This is especially common in brands that target an older audience or offer products and services that are not suitable for impulsive shopping. It all depends on the goals of your company.

Digital Expert Institute

Digital Expert is one of the best Digital Marketing Agency and Training Center in India. It is  Managed by highly Professional and Expert team of Digital Expert.

At Digital Expert we provide you 100% Practical and technical approach. You learn many advance things related to Website Planning, Website Development, Search Engine Optimization, Google Ads, Earning money online, Analytics, user behavior and help you to be Digitally success.

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Digital Marketing Institute Badarpur