What is SEO? A guide for the beginners
What is SEO?
On-page SEO factors
On-page SEO factors are all the things on your website that you have a direct influence on. These factors include the structure of website and the content of the website. In addition to publishing relevant, high-quality content, on-page SEO includes optimizing your headlines, HTML tags (title, meta, and header), and images.
Off-page SEO factors
Off-page SEO (also called "off-site SEO") refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs). Along with on-page SEO, these include several of the factors of basic SEO that help a site to rank. These factors include links from other websites, social media and other marketing activities other than the website. The more quality, relevant sites that link to your website, the higher your position in Google will be.
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